Champion Reverse Weave Week x Jalaiah Campaign

Produced and casted this campaign for Champion featuring Jalaiah Harmon, who reversed her viral Renegade choreography to highlight reverse weave technology. Featured in Complex and Hypebeast, winner of two wooden & one graphite pencil at the AD&Ds.

Client: Hanes, Champion

Product: Reverse Weave

Title: Reverse Weave Week

Agency: Energy BBDO

Chief Creative Officers: Josh Gross & Pedro Pérez

Executive Creative Directors: Jonathan Fussell & Robin Laurens

Senior Copywriter: Ze Baldin

Senior Art Director: Gabriel Barrera

Copywriter: Tony Marzano

Head of Design: Hung Vinh

Head of Integrated Production: John Pratt

Director of Unified Production Solutions: Matt Scoville

Senior Producer: Maddie Gorman

Content Producer: Matt Scheffer

Executive Director of Music: Daniel Kuypers

Junior Content Creator: Austin Navickis

Group Account Director: Billy Jones

Account Director: Juan Roman

Senior Account Executive: Tilbe Cakar

Group Director, Integration Strategy: Leah Gritton

Strategy Director: Chase Donahue

Production Company: Verytaste, Chicago

Director, Director of Photography: Kevin Oh

Director, Producer: Johnny Castle

Line Producer: Tayler Bujnowski

1st Assistant Director: Gianna Capra

1st Assistant Camera: Doris Pan

DIT: Eric Almond

Gaffer: Ted Holmwood

Key Grip: Matt Hatleberg

Swing: Raf Young

Hair & Makeup: Gianna Guerino

Wardrobe Stylisst: Nadya Laska & Taylor Zielinski

Wardrobe Assistant: Row Särkelä-Basset

COVID Testing Coordinator: Rasaan Deal

COVID Nurse: Consuelo Vargas

Photographer: Tim Finch

Talent

Principal: Jalaiah Harmon

Jalaiah Harmon Managers: Stefanie Harmon & Naveed Hassan

Jalaiah Harmon Representation: Sarah Mathews, United Talent

Supporting: Perry Chong, Keon Saghari, Malik Thomas & Daysha Delvalle

Locations: Levinson Locations, Chicago

Locations Manager: Clare Bisignano

Driver: Mike Muschong

Editorial & Audio Company: Flare Chicago

Director of Studio Production: Mitch Monzon

Executive Producer: Jenny McDonald

Editor & Colorist: Michael Hanks

Editor: Casey Cobler

Post Producer: Samantha Vaupel

Audio Engineer: Justin Mayer

VFX: Almost Gold

Executive Producer: Paul Klinke

Executive Creative Director: Linas Jodwalis

Art Director: Anthony Palermo

PR Agency: Current Global

Senior Manager: Sara Koerner

VP Client Experience: Jennifer Krug

Media Agency: Kepler Media Group

Director, Celitn Solutions: Zach Ricchiuti

Client Solutions Manager: Dayna Galman