Champion Womens Wear x Saweetie Campaign
Produced on this campaign for Champion to feature twelve incredible college athletes, lead by Saweetie. We had 4 units running on set to produce over 300 distinct of content in the largest integrated campaign Champion has ever commissioned, including the first TV commercial they’ve aired in over 50 years. Featured in Rolling Stone and Billboard.
Client | Champion
Product | Champion Women’s Wear
VP of Brand Marketing | John Shumate
Director | Hannah Lux Davis
Starring | Saweetie
Athletes | Morgan McKenzie, Nyla Jones, Natalie Chou, Logan Eggleston, Maya Brady, Alissa Pili, Helena Sampaio, Norah Flatley, Sophia Hartwell, Ziyah Holman, Destiny Jones, Anna McClure
Agency | Energy BBDO
Chief Creative Officers: Josh Gross & Pedro Pérez
Executive Creative Directors: Jonathan Fussell, Robin Laurens
Creative Directors: Cassidy Buzin & Elaine Kalvelage
Associate Creative Director: Gabriel Barrea
Senior Copywriter: Ericka Gordon
Senior Art Director: Marianna von Fedak
Head of Design: Hung Vinh
3D Motion Designer: Jaehyuk Choi
Head of Integrated Production: John Pratt
EVP, Director of Unified Production: Matt Scoville
Senior Producer: Maddie Gorman
Content Producer: Matt Scheffer
Executive Director of Music: Daniel Kuypers
EVP, Director of Production Services, US: Frank Tavolino
Senior Talent Business Manager: Brooke Bramson
Music Business Manager: Cara Niemi
Broadcast Business Manager: Tom Macek
CEO: Jeff Adkins
SVP, Client Services: Greg Morrison
Senior Account Executive: Tilbe Cakar
EVP, Group Strategy Director: Leah Gritton
Integration Strategy Director: Brigid Slattery
Community Manager: Mac McIntosh
Senior Project Manager: Katie Baiers
A Unit Production Company | London Alley
Executive Producers: Matthew Kauth, Brandon Bonfiglio, Andrew Lerios, Luga Podesta London Alley HOP: Sarah Morrison
Producer: Lisa Arianna
Production Supervisor: Alex Randall
Production Coordinator: Michael Lerios
London Alley Love: Andrew Hague
Director’s Assistant: Tatum Abbott
Director’s Rep: Chiara Chung
1st AD: Mike Bell
2nd 2nd AD: Eugena Neumann
DP: Russ Fraser
Steadicam: Brian Sergott
1st AC: Jacob Perry
2nd AC: Joe Ashi
Drone Team: Drone Dudes, Dutch Mayhem
Post Supervisor: Ivan Ovalle
VFX: Hoody VFX
Editor: Eric Wysocki
Color: Beau Leon
Gaffer: Dimitri Christofordis
Key Grip: Adam Shambour
Grip: Wyatt Denny
Production Designer: Tyler Evans
Prop Master: Neal Zoromski
Set Decorator: Jennifer Lauricella
On Set Dresser: Lucas Kane Benacerraf
Sports Coordinator: Branden Smith
Script Supervisor: Merina Seidel
Saweetie Wardrobe: Ways & Means
Saweetie Makeup: Evelyn McCullough
Saweetie Hair: Kendall Dorsey
Athletes Wardrobe: Ann-Marie Hoang, Kim Quyen
Athletes Makeup: Kenna Reef, Katelyn Patty, Stephanie Amaro
Athletes Hair: Danny Newsham, Anne Juliet, Jaycee Mnirajd
BG Casting | Becky Wu, Orange Street Casting
Photographer: Leeor Wild
Photographer Asst.: Phil Sanchez
2nd Asst.: Patrick Molina
3rd Asst.: Paula Andrea
Digitech: Maria Troncoso de Gibbs
B Unit Production | EnergyBBDO Content Hub
Line Producer: Tayler Bujnowski
Director / Cinematographer: Flynn Drew
Photograher: Austin Navickis
Associate Producer: Heidi VanderJagt
2nd AD: Sean Harper
Location Scout: Andrew Smith
Steadicam Operator: Dae Hyun Kim
1st AC: Aaron Preusch
2nd AC: Danny Weekes
DIT: Chuck Pappas
VTR: Andrew Giarrusso
Gaffer: Mark Lopez
Key Grip: Hunter Rodgers
Grip: Jose Caldera
Grip: Guillermo Areizaga
Sound Mixer: Chantilly Hensley
Wardrobe Stylist: Gabriella Gilman
Wadrobe Assist: Jessica Amber
Prop Master: Brandon Miller
PA: Max Hite
PA: Evie Mirzakhanian