Champion Invented The Hoodie Campaign

Produced this campaign for Champion centered around the fact that they indeed were the inventor of the hoodie. The genius use of the copyright symbol in the campaign lockups drove home the idea of being your own champion. Integrated across agency & broadcast production all the way to TikTok & conversion static tookits, with over 500 assets produced shot by 5 units. Featured in Adweek & Businesswire.