The General Insurance’s Sound Studio Activation

EnergyBBDO partnered with The General for their Sound Studio activation, featuring an SUV fully converted into a fully functioning sound studio. For three days in Nashville, we hosted 9 up and coming musicians in the studio for a two hour session with Grammy award winning producer Hilton Wright II. In addition to providing fully mastered tracks, we captured headshots of each artist for their album covers & even had a few surprise visits from the big guy himself. I produced all content capture for the activation.